Developing trusting relationships with the media can bring huge benefits to schools, argue Jessica Shepherd and Anna Pedroza. Unless it’s...

Making good use of the post-inspection window can make all the difference to the next part of your improvement journey.

It’s common for most organisations to have a dedicated media page on their website and yet few schools and small trusts do.

Many communities are questioning whether to stay on the social media platform X (formerly known as Twitter) and the education sector is no e

Nicky Dussek, Senior Consultant at Sparrowhawk Communications, explains how to make a great first impression with your school website.

How do you ensure your newsletter is showcasing your best work, supporting your goals and boosting your reputation?

Media relations is one of the most valuable tools available to UK education organisations, but getting it right requires more than sending a press release. Whether you work in a school, a multi-academy trust, a college or an EdTech company, this checklist from Sparrowhawk Communications, a UK education PR and communications consultancy, will help ensure your stories reach the right journalists. Do the journalists I’m planning to email cover the topic of my story? If a competi

I had a fun hour being interviewed by Fiona Scott for her PR podcast a week ago. She asked me what PRs need to focus on when they pitch...

The Professionals Online Safety Helpline (POSH), a national helpline and part of the UK Safer Internet Centre, assists members of the...

Jessica, founder of Sparrowhawk Communications, recently talked to Chris Havergal, Times Higher Education’s News Editor for a webinar...