Most social media crises in schools do not begin on social media. They start with a concern that did not land well, a decision that felt unfair or an incident that left a parent or carer feeling unheard.

Earlier this month, I chaired a webinar for the Schools and Academies Show on how EdTech vendors can communicate more effectively with schools and Multi-Academy Trusts.

Schools and trusts are increasingly careful about the EdTech suppliers and partners they choose. It’s not always the most innovative EdTech product that gets adopted, but the one that is clearly understood, trusted and aligned with what schools and teachers believe they need.

Sparrowhawk Communications sat down with Jodie Lopez, an award-winning former primary teacher turned EdTech specialist. Jodie helps education businesses better understand the needs of teachers, schools and students.

Families do not always feel listened to or understood in school communications. Here are some top tips to resolve that.

Schools and trusts value EdTechs that communicate clearly and show they understand the realities of school life. Here are five practical communication tips for EdTechs at any stage of growth.

Sparrowhawk Communications works with Holm Films, who create engaging and accessible video content for schools and universities.

Rebranding a school or multi-academy trust is no small task. From updating your website and prospectus to changing signage and refining your messaging, it’s a strategic process that reaches into every part of your school or trust's identity.

I’m absolutely delighted to have been named one of the UK’s 50 highest impact independent PR consultants.

Developing trusting relationships with the media can bring huge benefits to schools, argue Jessica Shepherd and Anna Pedroza. Unless it’s...