

How AI can support a school or trust rebrand
Rebranding a school or multi-academy trust is no small task. From updating your website and prospectus to changing signage and refining your messaging, it’s a strategic process that reaches into every part of your school or trust's identity.
3 min read


Celebrating independent PR consultants
I’m absolutely delighted to have been named one of the UK’s 50 highest impact independent PR consultants.
1 min read


Why schools should make friends with journalists
Developing trusting relationships with the media can bring huge benefits to schools, argue Jessica Shepherd and Anna Pedroza. Unless it’s...
4 min read


Six tips to communicate a negative Ofsted report
Making good use of the post-inspection window can make all the difference to the next part of your improvement journey.
3 min read


Why it’s a good idea for schools and trusts to have a media page
It’s common for most organisations to have a dedicated media page on their website and yet few schools and small trusts do.
2 min read


Is X still an effective platform for schools, trusts and education organisations?
Many communities are questioning whether to stay on the social media platform X (formerly known as Twitter) and the education sector is no e
3 min read