

Five ways EdTechs can communicate more successfully with schools and trusts
Schools and trusts value EdTechs that communicate clearly and show they understand the realities of school life. Here are five practical communication tips for EdTechs at any stage of growth.
3 min read


How to use video content and film to shape your school, trust or university's communications
Sparrowhawk Communications works with Holm Films, who create engaging and accessible video content for schools and universities.
2 min read


How AI can support a school or trust rebrand
Rebranding a school or multi-academy trust is no small task. From updating your website and prospectus to changing signage and refining your messaging, it’s a strategic process that reaches into every part of your school or trust's identity.
3 min read


Celebrating independent PR consultants
I’m absolutely delighted to have been named one of the UK’s 50 highest impact independent PR consultants.
1 min read


Why schools should make friends with journalists
Developing trusting relationships with the media can bring huge benefits to schools, argue Jessica Shepherd and Anna Pedroza. Unless it’s...
4 min read


Six tips to communicate a negative Ofsted report
Making good use of the post-inspection window can make all the difference to the next part of your improvement journey.
3 min read


Why it’s a good idea for schools and trusts to have a media page
It’s common for most organisations to have a dedicated media page on their website and yet few schools and small trusts do.
2 min read


Is X still an effective platform for schools, trusts and education organisations?
Many communities are questioning whether to stay on the social media platform X (formerly known as Twitter) and the education sector is no e
3 min read


Five things to consider for your school or school trust website
Nicky Dussek, Senior Consultant at Sparrowhawk Communications, explains how to make a great first impression with your school website.
2 min read


Top newsletter tips for a school trust or education organisation
How do you ensure your newsletter is showcasing your best work, supporting your goals and boosting your reputation?
2 min read




