Rebranding a school or multi-academy trust is no small task. From updating your website and prospectus to changing signage and refining your messaging, it’s a strategic process that reaches into every part of your school or trust's identity.

I’m absolutely delighted to have been named one of the UK’s 50 highest impact independent PR consultants.

Developing trusting relationships with the media can bring huge benefits to schools, argue Jessica Shepherd and Anna Pedroza. Unless it’s...

Making good use of the post-inspection window can make all the difference to the next part of your improvement journey.

It’s common for most organisations to have a dedicated media page on their website and yet few schools and small trusts do.

Many communities are questioning whether to stay on the social media platform X (formerly known as Twitter) and the education sector is no e

Nicky Dussek, Senior Consultant at Sparrowhawk Communications, explains how to make a great first impression with your school website.

How do you ensure your newsletter is showcasing your best work, supporting your goals and boosting your reputation?

Media relations is a delicate dance and it can be extremely difficult to get right for those embarking on it without that much...

I had a fun hour being interviewed by Fiona Scott for her PR podcast a week ago. She asked me what PRs need to focus on when they pitch...