What EdTechs need to know about communicating successfully with schools and trusts
- Will Currie
- Jan 16
- 1 min read
Schools and trusts are increasingly careful about the EdTech suppliers and partners they choose. It’s not always the most innovative EdTech product that gets adopted, but the one that is clearly understood, trusted and aligned with what schools and teachers believe they need.
On February 6 between 2pm and 3pm, The Schools & Academies Show is hosting a webinar, led by Jessica Shepherd of Sparrowhawk Communications, to explore how EdTechs can communicate more effectively with schools. We'll look at language, messaging, storytelling, data transparency and how to communicate successfully for the long sales cycles in education.
We have a fantastic line-up of speakers, including Al Kingsley MBE, Jodie Lopez, Daren White and Simon Blower.
Whether you’re an early-stage EdTech developing your first messaging or an established provider refining your narrative, this session will offer practical insights on how to position your product, communicate your value and connect meaningfully with schools and trusts.
Webinar participants will hear from experts about:
The language and messaging that teachers and school leaders relate to and the importance of avoiding 'empty buzzwords'
How to build trust through simple communication on data protection, pricing and product development
How to tell the story of your product through teacher voices, classroom examples and evidence of impact
Ways to support the long sales cycle in education by nurturing relationships and demonstrating value over time
How to choose the right channels and communities to genuinely connect with schools and trusts
To talk to us about your website or any of your video, PR, communications or marketing needs, contact: jessica@sparrowhawkcommunications.com
