Five PR tips for EdTechs that want to stand out

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Sparrowhawk Communications helps digital learning platforms connect with schools, parents, education and national media outlets and decision-makers. Whether you're launching a new product, building trust with teachers or helping to shape national debates, we create sharp strategies and compelling stories that get you results.

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What we do

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Media strategy and storytelling
Craft messages that land with impact, from product positioning to national narratives

 

PR campaigns and launches
Generate buzz with coordinated campaigns across education, consumer and national media

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Reputation and crisis management
Protect your credibility and respond with confidence under pressure

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Stakeholder and internal comms
Inspire trust with clear, values-driven communications for staff, parents, students and schools

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Thought leadership support
Position your team as expert voices in a noisy marketplace with punchy, agenda-setting content

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We will...

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Promote your product with purpose
Turn product features into meaningful impact. We tell stories that show what your tools actually change for learners and teachers

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Build your brand’s authority
We ghostwrite smart opinion pieces, secure high-profile speaking slots and get your experts quoted in the publications and broadcast channels that matter

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Create campaigns that stick
From back-to-school pushes to teacher wellbeing drives, we create ideas that resonate and deliver sustained visibility

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Support your team internally
Whether you're scaling fast or responding to change, we help you communicate clearly and consistently to staff and stakeholders

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5 PR tips for digital learning platforms

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1. Make your users the heroes
Frame your platform as the enabler, not the main character. Focus on teachers saving time, pupils catching up, or Senior Leadership Teams making smart decisions. It builds trust and emotional connection.

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2. Own a niche – and dominate It
Don’t try to be everything to everyone. Become the go-to voice on something tightly defined – like phonics recovery, post-COVID diagnostics, or tech for SEND learners.

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3. Partner with schools and MATs for co-created stories
Collaborate with schools or MATs not just as case studies, but as co-creators of stories, reports, or thought leadership. It deepens authenticity and strengthens sector relationships.

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4. Show impact visually 
Ditch overly polished marketing visuals. Use teacher quotes, real classrooms, and simple, honest data to bring your product’s difference to life.

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5. Build influence with a wider range of stakeholders
Don’t ignore less vocal, but influential groups like safeguarding leads, assessment coordinators, or SENCOs. Building relationships with them can unlock powerful new ways to reach customers.

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About Sparrowhawk Communications

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With deep experience across UK schools, MATs, edtech, universities and education media, Sparrowhawk Communications blends credibility with creativity. We know the sector, and we know how to make your message matter.

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For more information, please contact jessica@sparrowhawkcommunications.com

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