The Key Group
[ Education Support Services ]
Industry
Education Support Services
Location
UK
Services: Communications and PR strategy; Media relations
The Key Group, a leading provider of technology and content to more than 20,000 schools and trusts, commissioned Sparrowhawk Communications to manage the media relations for its report on how many pupils do work experience.
Sparrowhawk Communications achieved widespread media coverage, including on BBC Breakfast, BBC News at One, The Times, the Press Association, Yahoo News UK, The Mirror, The Independent, The Educator, Educate magazine, radio stations, regional media publications across England and an opinion piece in Schools Week.
The coverage reached an estimated 1.2m views, with 2,340 engagements and an average Domain Authority of 60.
The Key Group commissioned Sparrowhawk Communications to publicise our report on how many pupils do work experience. We were delighted by the results. Sparrowhawk achieved coverage on BBC Breakfast, the Press Association, The Times and leading education titles.
We were also very happy with how Sparrowhawk Communications worked with us. The consultancy gives good advice to the education sector, works at speed and is enthusiastic and flexible.
We recommend them to the sector.
Nicola West Jones
Director
Insights and External Relations