The Skylark Trust
[ Multi-Academy Trust ]
Industry
Multi-Academy Trust
Location
UK
Services: Crisis communications training and planning
The Skylark Trust is a multi-academy trust running three specialist alternative provision schools for young people who cannot attend mainstream school. Its three schools, in Northampton, Dudley and on the Wirral, serve young people with serious health needs.
The Trust was aware that if something went wrong, the communications stakes would be high. It had a solid operational Business Continuity Plan, but no crisis communications framework.
Sparrowhawk Communications was commissioned to design and deliver a programme of crisis communications training for the Trust's headteachers and central leadership team, alongside a review of the
existing BCP.
Sparrowhawk Communications' training was excellent and enabled us to understand crisis communications in detail.
With Sparrowhawk's support and expert guidance we rehearsed possible scenarios, developed a robust escalation framework and discussed how we would best communicate our important messages during a time of potential crisis.
I would wholeheartedly recommend this training to other school trusts.
Andy Moran
CEO
The Skylark Trust