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MAT Communications Strategy

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MAT Communications Strategy

A multi-academy trust communications strategy sets out who the trust needs to communicate with, what it needs those audiences to know and feel, which channels carry which messages and how the trust will respond when things do not go to plan.

 

Sparrowhawk Communications develops communications strategies for MATs at different stages of their development, including trusts that are growing rapidly and need to professionalise their approach, trusts going through structural change and trusts rebuilding reputation after a difficult period. Work might include a communications audit, stakeholder research, message development and a practical tailored framework that in-house teams can work from. 

 

Case studies:

Aquila Diocese of Canterbury Academies Trust, Heart Academies Trust, The Pinnacle Learning Trust, The Mercian Trust, Central Region Schools Trust

View all our case studies

Further reading:

5 lessons from top trusts on parent communication

Get in touch
To find out how Sparrowhawk Communications can help your organisation, contact Jessica Shepherd at 
jessica@sparrowhawkcommunications.com

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